We’re thrilled to announce our collaboration with V Publishing and Humble Games for the upcoming 1.0 launch of Lost Skies, the co-op survival adventure set among a sky of floating islands.
As Lost Skies prepares to move out of Early Access, we’ll be supporting the team with marketing analytics and attribution tracking through TRACKS , helping them better understand how their campaigns are performing, what moves the needle, and how to optimize on the fly.
What Lost Skies Offers
- A vast sky filled with floating islands to explore, ancient technologies to rediscover, and colossal threats in the clouds.
- Player-freedom mechanics like ship-building, grappling hooks, gliders, and dynamic exploration.
- Cooperative play and an evolving world that continues growing with new islands, wildlife, discovery, and storytelling.
How TRACKS Steps In
With the 1.0 release, it becomes critical to track not just broad campaign metrics, but nuanced, actionable data. Here’s what we’ll help with:
- Real-time attribution: identifying which media channels (influencers, paid ads, organic, etc.) are driving installs and wishlists.
- Platform & storefront breakdowns: seeing how Lost Skies performs across Steam and other platforms (if applicable), including differences by region and store.
- Creative performance insights: which creative assets, messaging, and visuals are working best, so the team can iterate quickly.
- Campaign ROI & audience performance: understanding where the most value is coming from, and adjusting budgets accordingly.
- Brand and user sentiment tracking: assessing how players feel, what they talk about, and how that maps to campaign efforts.
Why This Matters
Launching a game at 1.0 is a big inflection point. Every decision; marketing creative, channel mix, timing can affect momentum. With TRACKS, Lost Skies gains visibility where guesswork once ruled. It’s about smarter steps, not bigger leaps.
Watch the 1.0 trailer: