We’re proud to announce our partnership with V Publishing to support the marketing campaign for Mirthwood, a richly crafted life sim/RPG set in a medieval fantasy world. To ensure data-driven success, Second Stage is providing end-to-end campaign measurement through TRACKS, our proprietary attribution and analytics platform tailored for game publishers.
By implementing TRACKS, V Publishing can make smarter marketing decisions for Mirthwood, with real-time insights across the funnel—from impression to install and purchase.
How TRACKS supports the Mirthwood campaign:
- Steam Attribution: Tracks user behavior and conversion data with pinpoint accuracy from various media sources, including paid and organic channels.
- Cross-Channel Performance Insights: Consolidates performance metrics from multiple traffic sources to provide unified, actionable reporting.
- Creative Optimization: Enables rapid iteration of creative and media strategies based on real-time performance signals from different assets.
- Brand Health & Share of Voice: Based on Mirthwood’s competitors, Tracks provides a share of voice and social listening data.
Watch the trailer: