At Second Stage, we continue to evolve TRACKS to meet the real needs of game publishers, studios, and agencies. While TRACKS has always been a powerful solution for tracking paid media performance with granular insights by strategy, channel, store, and campaign phase, we are excited to introduce a new feature that takes this one step further.
With the latest update, TRACKS now allows teams to track not only paid campaigns but also organic and community-driven activities. Using game-specific branded short links, publishers can now measure the impact of newsletters, organic social posts, influencer activations, and community engagement; all within the same attribution ecosystem. This means that marketers can see which organic channels are contributing to store visits, installs, and even sales, with the same level of clarity they already rely on for paid media.
Community managers and PR teams can now create and share their own branded short links tailored to different communication channels, whether through Discord, Twitter, email newsletters, blog posts, or community forums. Every engagement that drives traffic can be tracked back to its source, giving teams complete visibility into the role of organic content in fueling game awareness, wishlists, and installs.
This new capability ensures that TRACKS is not just a solution for performance marketers but also for influencer teams, social media managers, and PR professionals. By bringing paid, organic, and influencer tracking under one unified system, TRACKS empowers publishers to make better-informed decisions and finally understand the full impact of every piece of content, whether it’s an ad or a community update.
With this expansion, TRACKS continues to push the boundaries of attribution for PC and console games, helping studios and publishers maximise the value of every marketing effort.
Find out how TRACKS helps community managers see the impact of their activities at secondstage.io/tracks.
