Marketing Intelligence for

Publisher

Our agency provides distinct and innovative solutions for gaming publishers, helping them navigate the complex world of digital marketing.

With the Second Stage Marketing Suite, we offer a best-in-class approach to media, business intelligence and marketing strategy that combines experience, innovation and intelligence to drive growth and success in the gaming industry, while our advertising platform GATEWAY offers insights and access to global gaming audiences at your fingertips.

MARKETING SUITE

Tailor-made games marketing solutions

Our modular service offerings provide bespoke solutions designed to meet the unique needs of gaming companies and help them navigate the complex world of digital marketing.

Our tailor-made Business Intelligence (BI) & Analytics offering is specifically designed for the games industry, providing an extensive suite of tracking and monitoring capabilities. 

Tracking the complete marketing funnel, we provide detailed insights into brand health and attribution. Our specialized toolset, designed for the unique dynamics of the games industry, ensures a deep understanding of campaign performance, enabling strategic optimization and informed decision-making.

Through our data-driven digital media approach, we precisely target the right audiences, offering a level of optimization unparalleled elsewhere.

Whether collaborating with your internal teams, partners, a trusted network, or managing campaigns independently, we excel in delivering results through performance-oriented campaigns designed to yield a strong return on advertising spend (ROAS).

We develop go-to-market strategies on PC, console and mobile with  a strong focus on best performance to help your game find success on a global scale.

Our team leverages extensive market research, a deep understanding of brand dynamics and innovative marketing tactics to ensure your game not only reaches a wide audience but also captivates players across diverse gaming platforms.

GATEWAY

Reach gamers across the web

Manage everything from marketing analytics to channel and audience selection and budget optimization with GATEWAY, all in one place.

Gain valuable insights into your brand's visibility and engagement with our SaaS platform featuring a Brand Awareness and Share of Voice Tracker, Gaming Audience Insights, and customizable Media Benchmarks by Genre, Market, and Segment, all powered by an AI Co-Pilot for seamless optimization.

Benefits
  • Connect Marketing Research to Campaign Manager

  • Measure campaign performance against industry standards

SaaS RTB Advertising Platform
Targeting by Market, Audience, Budget Range
Granular Targeting by Games, Platforms, Genres, Tags
High Level Targeting by Personas

Benefits:

Reach gamers everywhere
AI powered performance & results
Weekly Reports (can be upgraded via Gaming Intelligence module)
Maximum ad visibility
100% transparency & brand safety
Cookieless Advertising

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Publisher Cases

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Agencies, Publisher

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Street Fighter 6

Indies, Publisher

Street Fighter 6

Our mission
for gaming publishers

The gaming industry is a highly competitive, sometimes volatile market – in short: a hit-driven business.

Data-driven marketing is the approach to bring more certainty to this often unpredictable industry with clear performance indicators at all stages of the marketing funnel, allowing greater flexibility in planning and spending the marketing budget – ultimately leading to better ROAS.

Second Stage specialises in Gaming Intelligence – digital marketing solutions tailored to the diverse needs of the gaming industry. Whether it’s strategic planning, collaborating with internal teams and agencies, or executing digital campaigns from announcement to launch and beyond, we offer comprehensive support tailored to the needs of publishers.

By using our services, publishers gain invaluable insight into campaign performance, customer behaviour and ROI assessment across the entire marketing funnel. We excel in tracking campaigns throughout the customer journey, enabling publishers to measure the true impact of their marketing efforts. We also offer predictive modeling capabilities, enabling publishers to forecast game success pre-launch and identify optimization opportunities.

Depending on requirements, we can also help publishers with strategic planning, work with internal teams and existing agency partnerships, or take on individual areas or entire digital campaigns for awareness, pre-order or launch campaigns. With our in-depth analysis across platforms and product lifecycles, publishers can confidently navigate the evolving landscape and maximize their return on investment.