Launched on Steam in November 2023, Roboquest sees a number of anticipated additions to the game in 2024.

Starbreeze Entertainment asked Second Stage to develop a media strategy to drive awareness, consideration and conversion around new content drops and sales activations for Roboquest in 2024.

The challenge:

/ Define the right audiences and media strategy for Roboquest

/ Advise on effective budget allocation for the next four beats from June to December

/ Set up tracking and distribution framework

/ Deliver clearly defined goals and KPIs

Our solution:

The focus of the Superbot Update was to generate buzz around the content update, drive traffic to the Steam site, and maximize conversions across all audiences.

Our strategy focused on maximizing sales by leveraging the most effective performance channels such as TikTok, Meta and DV360 (Programmatic) to execute our awareness, consideration and conversion campaigns. Both display and video creative were used as part of the marketing effort.

This is what the client thinks:

„Working with Second Stage has been a blast! Despite a short turnaround of under two weeks, the team was able to draft a G2M strategy for our upcoming beats, set up a holistic marketing analytics dashboard and executed campaigns in multiple GEOs without a hick-up. Their hands-on mentality is what you wish from an agency and their understanding of digital-driven campaigns is second to none.“ – André Person, CMO at Starbreeze Entertainment.