We’re happy to share that Red Barrels has continued its partnership with Second Stage, using TRACKS to optimize media and influencer ROI for The Outlast Trials and its latest major update. With TRACKS, the Red Barrels team can connect performance across stores, channels, and influencer activations, while uncovering key brand health insights that support the game’s ongoing live service strategy.

The Outlast Trials is the acclaimed multiplayer horror experience from Red Barrels, creators of the Outlast series. Set in the Cold War era, players are involuntarily recruited as test subjects for the sinister Murkoff Corporation. Whether playing solo or in co-op, survival depends on teamwork, stealth, and pure nerve.

With the latest major update, The Outlast Trials introduces a brand-new PvP mode, Invasion, two new MK-Challenges, and the return of Program Geister with a Limited-Time Catalog; expanding the live service world and offering players even more ways to test their sanity.

How TRACKS Helps

With TRACKS powering Red Barrels’ campaign analytics, the team gains a detailed understanding of how each marketing activity contributes to engagement and growth.

TRACKS enables:

• Store and channel-level attribution — mapping performance across Steam, PlayStation, and other platforms

• Influencer ROI tracking — evaluating which creators drive meaningful player actions and conversions

• Brand health metrics — measuring visibility and community sentiment across campaign beats

• Creative and strategy insights — helping the team identify which messages and visuals resonate most

These insights allow Red Barrels to continuously refine their live service marketing strategy, balancing player retention with ongoing awareness and engagement.

Why It Matters

For a live service game like The Outlast Trials, every update is an opportunity to re-engage players and reach new audiences. By leveraging TRACKS, Red Barrels gains full visibility into which efforts deliver the strongest results, enabling data-driven decisions that shape future updates and content drops.

We’re proud to support Red Barrels as they continue to evolve The Outlast Trials and set a new benchmark for data-informed live service marketing in the horror genre.

🩸Play The Outlast Trials and experience the latest update now:
https://redbarrelsgames.com/games/the-outlast-trials/

Watch the trailer: