We’re thrilled to unveil Second Stage GATEWAY, our new free marketing co-pilot. Designed specifically for PC and console games, Gateway is built to help studios, publishers and agencies grow their titles with smarter insights, sharper campaigns and clearer creative.
Some of you may already be familiar with Gateway; we first introduced it quietly at Gamescom with key partners, and until now ad campaigns were offered manually. Today, for the first time, Gateway is available to everyone in beta as a fully fledged marketing intelligence SaaS platform.
With Gateway, you won’t need to guess who your audience is or how to reach them. Our free tools make it easy to analyze any game’s dynamics, from audience behavior and sentiment to product-market fit and competitor overlap. Whether you’re preparing for a launch, running a live campaign or evaluating a market opportunity, Gateway puts actionable intelligence right at your fingertips.
Planning ahead also becomes easier. Gateway’s forecasting features let you estimate cost per wishlist, simulate campaign outcomes and project future sales and revenue. Rather than hoping your marketing spend pays off, you can move forward with data-backed confidence.
When the time comes to launch, Gateway doesn’t just provide a platform; it provides a partnership. Our team will manage your campaigns, so you won’t need to navigate the complexities of a demand-side platform yourself. We handle the targeting, optimisation and reporting, allowing you to focus on your game.
The secret ingredient behind Gateway is our proprietary database, which aggregates information on thousands of games and genres. To keep this data fresh and reliable, we’ve partnered with IGDB and integrated Steam API access. Combined with our sophisticated LLM models, developed by marketing experts from the games industry, this foundation delivers actionable insights that help marketers make smarter decisions.
For ad campaigns, we take it a step further with our proprietary Game Affinity Targeting (GAT) technology. Powered by large language models, GAT analyzes thousands of behavioral data points to match your game with the audiences most likely to engage. This transforms marketing from broad outreach into precise connections with players who are ready to wishlist, share, and play.
Because we recognize that creativity is just as important as targeting, Gateway also helps to refine your visuals and messaging. Our tools identify ways to improve clarity and boost the impact of your campaigns, helping them to stand out in a crowded market.
Gateway is more than just a tool – it’s a co-pilot built for the realities of modern game marketing. After its unveiling at Gamescom, we’re excited to open the beta to everyone. This is your chance to gain early access, explore the tools, and help shape future developments. For us, this marks the beginning of a conversation. Whether you need tailored, human-led services to define audiences and markets through data-driven insights, run campaigns that drive wishlists and sales, or track performance and ROI with TRACKS — our advanced analytics and attribution platform — we’re here to support you.
If you’re ready to approach your marketing with the same care and precision you apply to your game, Gateway is ready to be your co-pilot. Try it now for free: https://gateway.secondstage.io
