We’re proud to share that Lyrical Games has partnered with Second Stage to use TRACKS for their upcoming title, Valor Mortis. Through this collaboration, the team at Lyrical Games is leveraging TRACKS to optimize media spend and uncover key brand health insights during the early stages of their marketing campaign.
Valor Mortis is the highly anticipated debut from Lyrical Games, blending visceral combat and deep storytelling in a dark fantasy world. Following its reveal, the game quickly became one of the most talked-about announcements during Gamescom Opening Night Live, captivating audiences with its atmosphere and promise of intense action.
Last week marked a major milestone for the project ; the first public playtest, allowing players to experience the game firsthand and share valuable feedback that will shape its development. This early player engagement represents a key step toward launch, helping the team refine gameplay and strengthen the community ahead of release.
How TRACKS Helps
With TRACKS integrated into their marketing stack, Lyrical Games gains a clear understanding of how their early marketing and media efforts perform across platforms and audiences.
TRACKS enables them to:
• optimize campaigns and drive players to the playtest — comparing creatives, placements, and messages to refine strategy in real time
• understand wishlist behavior — seeing which media activation is driving wishlists on Steam
• track brand health — analyzing share of voice, sentiment, and awareness momentum following key events
Why It Matters
The early phase of any campaign is critical, it’s where audience perception is built, awareness is tested, and a community begins to form. With TRACKS, Lyrical Games can connect every marketing effort to measurable outcomes, combining creative ambition with performance insight.
We’re excited to support Lyrical Games and Valor Mortis as they continue their journey toward launch and can’t wait to see what’s next for this bold new title.
⚔️ Learn more about Valor Mortis on the official website: https://valormortis.game/
Watch the trailer:
