Marketing Intelligence for

Indies

Our agency provides distinct and innovative solutions for indie developers, helping them navigate the complex world of digital marketing.

With our advertising platform GATEWAY offers insights and access to global gaming audiences at your fingertips, while we can support go-to-market strategy and media planning as part of our tailor-made Second Stage Marketing Suite offering.

GATEWAY

Reach gamers across the web

Manage everything from marketing analytics to channel and audience selection and budget optimization with GATEWAY, all in one place.

Gain valuable insights into your brand's visibility and engagement with our SaaS platform featuring a Brand Awareness and Share of Voice Tracker, Gaming Audience Insights, and customizable Media Benchmarks by Genre, Market, and Segment, all powered by an AI Co-Pilot for seamless optimization.

Benefits
  • Connect Marketing Research to Campaign Manager

  • Measure campaign performance against industry standards

SaaS RTB Advertising Platform
Targeting by Market, Audience, Budget Range
Granular Targeting by Games, Platforms, Genres, Tags
High Level Targeting by Personas

Benefits:

Reach gamers everywhere
AI powered performance & results
Weekly Reports (can be upgraded via Gaming Intelligence module)
Maximum ad visibility
100% transparency & brand safety
Cookieless Advertising

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MARKETING SUITE

Tailor-made games marketing solutions

Our modular service offerings provide bespoke solutions designed to meet the unique needs of gaming companies and help them navigate the complex world of digital marketing.

Our tailor-made Business Intelligence (BI) & Analytics offering is specifically designed for the games industry, providing an extensive suite of tracking and monitoring capabilities. 

Tracking the complete marketing funnel, we provide detailed insights into brand health and attribution. Our specialized toolset, designed for the unique dynamics of the games industry, ensures a deep understanding of campaign performance, enabling strategic optimization and informed decision-making.

Through our data-driven digital media approach, we precisely target the right audiences, offering a level of optimization unparalleled elsewhere.

Whether collaborating with your internal teams, partners, a trusted network, or managing campaigns independently, we excel in delivering results through performance-oriented campaigns designed to yield a strong return on advertising spend (ROAS).

We develop go-to-market strategies on PC, console and mobile with  a strong focus on best performance to help your game find success on a global scale.

Our team leverages extensive market research, a deep understanding of brand dynamics and innovative marketing tactics to ensure your game not only reaches a wide audience but also captivates players across diverse gaming platforms.

Indie Cases

Our mission
for indie studios

Our passion lies in games, particularly indie ones like XYZ, which have inspired us. However, indie developers face increasing challenges such as visibility on platforms like Steam or PSN, entering new markets, and deciding between self-publishing and traditional publishing.

With Second Stage, we support indie developers. We help with detailed go-to-market strategies, defining target audiences, market analyses, media campaigns, and managing PR, social media, and influencer activities through our partner network.

We prioritize transparency and flexibility, offering tailored agreements based on project, margin, or success to meet indie developers‘ financial needs.