We’re proud to announce our partnership with V Publishing to support the marketing campaign for Mirthwood, a richly crafted life sim/RPG set in a medieval fantasy world. To ensure data-driven success, Second Stage is providing end-to-end campaign measurement through TRACKS, our proprietary attribution and analytics platform tailored for game publishers.

By implementing TRACKS, V Publishing can make smarter marketing decisions for Mirthwood, with real-time insights across the funnel—from impression to install and purchase.

How TRACKS Supports the Mirthwood Campaign:

Steam Attribution: Tracks user behavior and conversion data with pinpoint accuracy from various media sources, including paid and organic channels.

Cross-Channel Performance Insights: Consolidates performance metrics from multiple traffic sources to provide unified, actionable reporting.

Creative Optimization: Enables rapid iteration of creative and media strategies based on real-time performance signals from different assets.

Brand Health & Share of Voice: Based on Mirthwood’s competitors, Tracks provides a share of voice and social listening data.

Ready to dive into the action?
👉 Play Mirthwood on Steam 🛡️🧙‍♂️.