Second Stage Partners Up with Nikoderiko: The Magical World – Director’s Cut with Media & Attribution Services

We’re proud to announce our partnership with Knights Peak in support of Nikoderiko: The Magical World – Director’s Cut, a cross-platform game, with a combined media strategy and attribution tracking solution powered by TRACKS.

A charming retro-inspired platformer featuring music by the legendary David Wise, Nikoderiko offers a new generation of players across consoles and PC nostalgic gameplay and co-op fun. Second Stage contributed to the launch’s success by executing a full-funnel paid media campaign and delivering transparent performance insights through TRACKS.

Our Role in the Nikoderiko Launch:

Full-Funnel Media Support: We executed a multi-channel media strategy aimed at maximizing awareness and engagement across key gaming audiences for console and PC.
Attribution with TRACKS: Provided real-time attribution tracking across platforms, enabling Knights Peak to understand which channels and creatives were driving installs, wishlist adds, and conversions.
Cross-Platform Visibility: Tailored the media mix to reach potential players across PlayStation, Xbox, and Steam ecosystems with platform-specific messaging.
Launch Optimization: Used insights from TRACKS to continuously optimize for best-performing channels and audience segments during the campaign window.