Second Stage Supported Console Launch of Starship Troopers: Extermination

We’re thrilled to have teamed up with Offworld Industries and Knights Peak to support the console launch of Starship Troopers: Extermination, an explosive 16-player co-op first-person shooter (FPS) inspired by the cult sci-fi universe.

As part of this collaboration, we provided full-funnel campaign measurement and a performance media strategy through our proprietary TRACKS platform. We also offered targeted paid media services designed to increase visibility of the game among key gaming audiences.

How TRACKS Helped With The Console Launch:

Console Attribution: TRACKS delivered visibility into cross-platform performance, helping the team attribute console sales and engagement back to specific media tactics.
Audience Targeting: Combined with our paid media services, we zeroed in on console-first players across social, video, and programmatic environments.
Real-Time Optimization: Enabled Knights Peak and Offworld to quickly adjust creative and channel mix based on live performance signals.
Campaign Transparency: Delivered a single source of truth across campaigns, streamlining reporting across media platforms and geographic regions.